What Sets Element 74 Apart
One of my absolute favorite projects to-date, this video encapsulates what truly makes Element 74 such a great company: our people. One of my favorite things about this project is that I got to interview 10 of my colleagues and find out what they love about E74 and the work we do.
I captured 2 hours and 20 minutes worth of footage with the goal of creating a 2-minute video to show at the Cape Girardeau Chamber of Commerces monthly event, First Friday Coffee. It was a challenge to be sure!
I worked closely with the Element 74 marketing team to identify the “gold nuggets” within each interview. Then, Erin Miller aided me in drafting the story. She transcribed the best-of-the-best phrases and wrote a script using those sound bites. As a video editor, I had never attempted such an approach, but the results were amazing and made my life 1000x easier:
I also got to create a brand new logo animation for Element 74, which I did using After Effects. I was tempted to created some long, elaborate animation with the hopes of showcasing that skillset, but the video ends with a strong statement from Toni and I wanted to punctuate that statement with a short and sweet logo reveal.